Bally’s Corporation Rebrands Casino KC in Missouri
Bally’s Corporation has rebranded Casino KC, previously known as the Isle of Capri, to Bally’s Kansas City Casino as a part of its $40 million renovation project. The firm has also launched Bally Rewards – a four-tiered loyalty card program.
The announcement of the rebrand this Monday comes practically four months after the Rhode Island-based firm announced the multi-million renovation plan of the casino website off Front Street. The riverboat on line casino is positioned in Kansas City, the most important metropolis in Missouri.
The property spans across 39,788 sq. ft of casino area, including 848 slot machines, 17 table games, two eating areas, and a bar. The firm also reportedly plans to open its retail sportsbook or present store operations throughout the addition. Currently, sports betting isn’t legalized in Missouri.
Complete Rebrand to Take a Year
On Monday, Bally’s replaced the building’s exterior entrance sign. However, the property-wide rebrand – including Bally’s cube, cards, gaming chips, and table recreation layouts – is predicted to finish in the course of the first half of 2022.
The gaming firm will also embody a reskinning of the property’s riverboat-themed exterior to replace it with up to date color-changing angled panels, in addition to 35,596-square foot retail and dining addition.
Bally’s Corp. CEO, George Papanier mentioned in a launch, “We’re proud to deliver the Bally’s name to Kansas City as part of a transformative redevelopment of the property.”
Papanier famous it came amid a crucial timing for the purchasers as Bally’s has several new and interesting experiences planned for the venue, which might generate additional pleasure on the Berkley Riverfront.
Groundbreaking Ceremony Scheduled this August
Bally’s Kansas City Casino intends to host a groundbreaking ceremony for the common public on Aug. 18. According to a information launch, the ceremonial groundbreaking will see live entertainment, meals samples, in addition to presentations by the corporate and native officers.
Papanier thanked the state of Missouri for its cooperation throughout the method, and in addition acknowledged the contributions and endeavors of Bally’s group.
The second phase of the $40 million improvement project includes a seven-story, a hundred and fifty room resort, and a three,000 seat amphitheater.
The Show-Me State’s 13 business casinos combined to publish $155,8 million in adjusted gross income in June. All these casinos are on riverboats.
How Have We Reached Here?
Bally’s Corporation – formerly Twin River Worldwide Holdings – first unveiled its plans to interrupt floor on the primary phase of the $40 million redevelopment project this April. It got here days after the Kansas City Plan Commission nodded to a request to rezone the 28.54-acre on line casino web site to a master-planned development district, subject to 38 situations.
During that fee assembly, Bally’s VP of Operations Paul Juliano mentioned as a gaming property Casino KC means lots to Bally’s.
A permit software was submitted March sixteen with the Federal Aviation Administration, relating to the 45-foot-tall on line casino addition, which listed a work schedule running from June 1 to Dec. 1, 2022.
The company had hinted in February and March filings with the Securities and Exchange Commission that it might make investments almost $40 million in the redevelopment project.
“The property’s been right here for 25 years, and Bally’s appears forward to being right here and constructing something for the subsequent 25 years,” casino General Manager Michael Donovan had said during a meeting.
250% as a lot as $1,500
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